Case Analysis Study Example | Topics and Well Written Essays - 750 words

Analysis - Case Study Example The company, through its resilient and effective marketing tactics, has able to capture market share of around 11.0% by value and 11.2% by volume. Another source from where the company earns a great deal of its revenue is through selling food items. Marks and Spencer is the leading provider when it comes to selling fine quality food. The company sells everything from fresh meals to canned food items, highly acclaimed and praised range of wines to other groceries products. The company has improved its shelf availability and has adopted the strategy of renewing its food range. The proactive approach has resulted in an increase of 1.8% in sales revenue from food business. The financial year 2011 proved to be another progressive year for Marks and Spencer. During the current year, Marks and Spencer’s revenue increased by 2% during the current year to an impressive ?9.7 billion. Although, due to increase in expenditure owing expansion plans of the company, the operating profit decr ease by 2%. The company, following its growth strategy, aspires transform its operation into multi channel business. The company has taken major steps in investing its direct sales business which enhanced the revenue during the current financial year. ... Income statement Revenue – continuing operations UK 8,733 8,568 8,164 8,309 7,978 International 1,007 969 898 713 611 Operating profit – continuing operations UK 679 701 755 1,096 957 International 158 151 116 115 89 Total operating profit 837 852 871 1,211 1,046 Net interest payable (94) (160) (200) (141) (130) Pension finance income 38 11 35 59 21 Profit on ordinary activities before taxation – continuing operations 781 703 706 1,129 937 Analyzed between: Underlying profit before tax 714 695 604 1,007 965 Adjustments to operating profit 66 8 102 122 (29) Income tax expense (182) (180) (199) (308) (278) Profit after taxation 599 523 507 821 659 As quite evident from the above comparison, the financial outlook of the company has improved. The increase in group revenue primarily pertains to the increase in like-for-like sales as well as the addition of new stores and outlets, both in and outside of England. Since Marks and Spencer do a significant number of its sa les overseas, the company’s revenue is majorly increased due to the fluctuation in exchange rate. Although the recent credit crisis and global economic meltdown proved to be a hurdle, but the impact was offset by prudent risk management and apt allocation of capital investment. The gross profit to sales ratio for the year ended December 31, 2011 was 8.93% which has decreased by 0.67% during the current year. Despite the decrease in gross profit to sales ratio, the net profit of the company has increased by ?16.2 million. The increase in net profit is due to the fact that during the current year the company did not spend any exceptional cost which it incurred during the prior year on strategic restructure. In addition, the company took strong measures to control its